ChatGPT Launches ‘Shopping Research’ to Deliver Personalised Buying Guides and Product Comparisons

An illustration showing ChatGPT’s new “Shopping Research” interface, which helps users compare products and receive personalised AI-generated buying guides. (Image: AI generated)

OpenAI has introduced a new feature called Shopping Research inside ChatGPT, designed to help users compare products, evaluate options, and receive customised buying guides without manually browsing multiple websites. The tool saves time by automatically scanning the web, analysing reviews, and generating a comprehensive shopping breakdown based on the user’s needs. According to OpenAI’s announcement, […]